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Dasha Maximov.

Strategy, partnerships and operations for health businesses

Build a business that grows without consuming your life.

I help clinic owners, physicians, and health-tech founders identify commercial opportunities, build strategic partnerships, and turn ambitious ideas into profitable, well-run businesses without becoming consumed by day-to-day operations.

Not ready to talk yet? Get your free Growth Snapshot in 2 minutes. No email required.

9 years
Management consulting at PwC
MSc
Neuroscience
Cofounder
Health Optimisation Summit

Selected Experience & Collaborations

Organizations I’ve worked for, with or alongside across consulting, industry and health.

  • PwC
  • Chobani
  • Walgreens
  • Pravan Health
  • Health Optimisation Summit
  • Heads Up Health
  • DiaDia Health
  • Awarehouse

Who I work with

You’ve built something real. Now it needs to run without you holding it all together.

You’re building a practice, a clinic, a product or a platform. You want a strategic partner who sees the bigger picture and still cares about the details that decide whether it works on a Monday morning.

  • Clinic and longevity clinic owners

    Patients value what you do, but success has made the business harder to run. You want a clear service mix, sound pricing and a team that can deliver without you in every room.

  • Physicians building a practice

    You trained in medicine, not in pricing, hiring and contracts. You want to open or expand a practice with a business model as strong as your clinical work.

  • Health-tech founders

    Your product works. Now you need to know who will pay for it, how to reach them and which partners can get you there faster.

  • Wellness and longevity entrepreneurs

    You’ve proved there’s demand. The next step means new services, markets or partners, and you want to pick the right ones before you commit money and time.

  • Healthcare businesses seeking partners

    A partnership could open a new channel or market. You want help finding the right partner and agreeing terms that work for both sides.

  • Founders with more vision than hours

    You can see where the business should go. What’s missing is the structure and support to get there while you still run things day to day.

Recognize your business here? A short call is the easiest way to find out whether I can help.

Free Business Growth Assessment

What’s really holding your business back?

Answer seven quick questions and discover where your business may be losing time, money, or momentum. Get a personalized Growth Snapshot with practical next steps. No email required.

A 2-minute strategic assessment for healthcare, wellness, and health-tech founders.

2 minutes · 7 questions · Free

Get an honest read on what’s slowing your business down.

  1. 01Answer seven questions
  2. 02See your snapshot
  3. 03Act on clear next steps

How I can help

Four ways to grow your business without adding complexity.

Some clients need a clear plan. Others need help carrying it out. Most need a bit of both, so the work is shaped around where your business is today.

  1. Strategic Growth & Business Advisory

    Get clarity on where you can compete and how to win. Sharpen your positioning, prioritize the right opportunities, and build a practical strategy your team can execute.

    Where you are

    Revenue has plateaued, or you’re busy but margins aren’t keeping up. There are more options than time, and it’s hard to tell which ones will pay off.

    Where you want to be

    A clear direction, an offer people understand and want to pay for, and confidence in your next big decision.

    How I help

    • Review your business model, pricing and margins
    • Decide which services or products to grow, fix or stop
    • Test new opportunities before you invest in them
    • Turn priorities into a 90-day plan your team can follow
  2. Strategic Partnerships & Commercialization

    The right relationships can accelerate your growth. Identify commercial opportunities, build valuable partnerships, and open doors that expand your revenue and market presence.

    Where you are

    You know partners could bring you clients, credibility or a route to market, but conversations stall or the deals on offer feel one-sided.

    Where you want to be

    A small number of partnerships that bring in real business, on terms that work for both sides.

    How I help

    • Identify partners whose clients match yours
    • Shape the commercial model and the pitch
    • Make introductions through my network where there’s a fit
    • Plan the launch and route to market for new offers
  3. Business Operations & Implementation

    Strategy only matters when it works in practice. I turn your plans into processes, systems, and teams that deliver, and stay by your side as your business grows.

    Where you are

    Every decision still lands on your desk. Your team is stretched, processes change from person to person, and each new client seems to bring more firefighting.

    Where you want to be

    A business that runs on clear processes and capable people, so you can expand without carrying every detail yourself.

    How I help

    • Turn your strategy into a working plan with clear owners and deadlines
    • Design efficient processes and systems your team can run without you
    • Set clear roles, so decisions stop waiting for you
    • Work alongside your team on implementation, not just recommendations
    • Stay involved as the business expands, with a simple weekly rhythm and the right numbers
  4. Digital Enablement

    Make it easy for clients to find you, book and come back, while your team spends far less time on admin. Your website, booking and everyday workflows should save you effort, not create more of it.

    Where you are

    Your website no longer reflects the business, booking happens by phone and email, and admin eats hours your team doesn’t have.

    Where you want to be

    A website and booking experience that make it easy for clients to say yes, and give your team its time back.

    How I help

    • Website builds and WordPress upgrades
    • Online booking and scheduling
    • Automated reminders, follow-ups and workflows

    I lead the strategy and the project. The technical build is delivered by an experienced partner I trust.

Not sure where to start? That’s exactly what the first call is for.

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How we’ll work together

You won’t be left holding a slide deck.

A lot of consulting ends with a strategy document and a handshake. Here, the plan is only the halfway point. I stay involved until it’s working in your business.

  1. 1

    Understand

    We start with a focused conversation and a clear look at your business: your model, your numbers, your market and what you’re working toward.

  2. 2

    Prioritize

    Together, we pick the opportunities worth pursuing based on your priorities, and agree what success will look like for your business.

  3. 3

    Connect

    You get access to the people, partners and expertise the plan needs, from commercial introductions to technical support.

  4. 4

    Deliver

    Then we move from plan to practice, with hands-on support, clear ownership and steady momentum, so your business grows in line with your goals.

Dasha Maximov smiling, with long wavy blonde hair, wearing a burgundy top with her arms crossed against a dark grey background.

About Dasha

Strategy from someone who has also done the work.

I’m Dasha. I spent nine years in management consulting at PwC, working across operations, supply chain and M&A. It taught me how to structure a difficult problem, build a commercial case and see complex work through to the end.

My interest in how people perform and stay well led me to an MSc in Neuroscience and into the health optimization world, where I cofounded the Health Optimisation Summit.

Since then I’ve helped build and operationalize healthcare and wellness businesses, with a focus on strategic partnerships, business development and commercialization. I know what it takes to get a new service or product off the ground because I’ve been in the middle of it.

That’s what I bring to your business: a consultant’s structure and an operator’s instincts. I’ll help you see the bigger picture, and I’ll stay close to the details until the plan works.

Background

  • 9 years at PwC
  • Operations, supply chain and M&A
  • MSc in Neuroscience
  • Cofounder, Health Optimisation Summit
  • Partnerships and commercialization
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Testimonials

What people say about working with Dasha

Dasha has been instrumental in refining our products and services, helping us better reach our audience and drive revenue growth. Beyond strategic insights, she has actively contributed to program development, profitability analysis, and lead-generation strategies. Her expertise, attention to detail, and proactive approach have greatly enhanced our planning and execution.

We deeply appreciate her dedication and look forward to continuing our collaboration!

Lyann Rosas PonceDirector of Operations at Pravan Health · ClientLinkedIn recommendation, March 13, 2025

“Herding cats” is not an easy task, but it is exactly what Dasha does. Her knowledge and expertise in program management, technology, and communications while working with a matrix organization that is in a state of flux, is to be commended. Dasha has excellent organizational skills, brings forth sound ideas, and ensures deliverables are met. It’s a pleasure to work with someone of her caliber.

Jane DargaProfessional colleagueLinkedIn recommendation, April 25, 2017

Book a strategy call

Let’s talk about where your business goes next.

In a short call, we’ll look at where your business is today, what’s getting in the way and what would make it easier to run. If working together makes sense, we’ll talk about how. No pitch and no pressure.

Book a Strategy Call(opens in a new tab)

Not ready for a call? Take the free Growth Assessment

You’ll leave with

  • A clearer view of what’s holding your business back
  • An outside, commercially minded perspective
  • Practical next steps, whether or not we work together